itourist?

another paul antick edit: interesting thing. art director working for large advertising agency peruses the billboards. his initial response is ‘kinda nice, i suppose’. when he’s directed to the text – auschwitz birkenau, chelmno etc – he revises his opinion and declares the project ‘scandalous’. how ‘serious’ he was about its capacity to scandalize, i don’t know. whatever, it has made me think about the size of the title text. i’m meeting with syd – the designer – on monday to discuss any revisions we might want to make to the original design. maybe increase the size of the type. make it more visible. after all, if someone looking at the images on a screen has to be redirected to the text there isn’t much chance that your average motorist is going notice it. pedestrians on the other hand…